Any interventions done are matched with the needs of each individual in an ethical and respected manner. HBM encourages increasing individuals' perceived susceptibility to negative health outcomes and making individuals aware of the severity of such negative health behavior outcomes. through health promotion messages. In addition, the HBM suggests the need to focus on the benefits of health behaviors and the fact that barriers to action are easily overcome. TPB suggests using persuasive messages for tackling behavioral beliefs to increase the more response towards the issue ( intentions ). TPB advocates the need to tackle normative beliefs and control beliefs in any attempt to change behavior. Challenging the normative beliefs isn't enough but to follow through the intention with self efficacy from individual's mastery in problem solving and task completion is important to bring about a positive change.  Self efficacy is often cemented through standard persuasive techniques.
If a company’s culture rewards employees who pursue personal advantage rather than focus on contributing to the performance of the entire team, employees might overstep ethical boundaries to get ahead. For example, suppose a manager rewards top performers without analyzing how they achieved their results. Some employees might use unethical methods to move ahead, such as stealing others’ ideas. Once a few dishonest employees prosper in this way, the rest of the employees will soon see that stealing others’ ideas is an effective way to move up in your company.